Loungewear too Luxe to Hide
Traditionally, loungewear has been strictly just for the comfort of the home, but increasingly the blurring of lingerie, loungewear, activewear and outerwear categories within the intimates market, is informing consumers in a more fashion forward way and the trend of loungewear-as-outerwear is taking over. From the runway to the high street, lifestyle changes are challenging designers to create versatile statement pieces, in innovative shapes and fabrics that enable women to live their lives more efficiently. Women are increasingly choosing loungewear garments that complement their wardrobes, taking them from their family life, to business meetings and socializing with style and ease. With celebrities, stylists and social media stars pioneering the trend, there is more than enough inspiration for anyone to adopt this look whilst keeping their personality and modesty intact.
The key to achieving a more refined look is to take inspiration from one of fashion’s most influential figures and channel Coco Chanel’s decadent 1920s style, using luxurious fabrics in flattering tailored cuts. For a modern interpretation, layer garments and textures, paying attention to detail as you would a fashion look. For example, pair our playful camisole with jeans and heels for the daytime, add a tailored jacket to take you into evening and layer with our kimono style dressing gown when you get home.
“Creativity never goes out of style so show your softer side and lounge it out.” – Nichole.